It's Pure Henna is an award-winning range of 100% natural hair colour which is the only hair dye certified as 100% organic by The Soil Association.
It's naturally free from PPD, ammonia and peroxide, so It's Pure Organics hair dye is an excellent choice for those who have experienced an allergic reaction to synthetic hair dyes. Enriched with ayurvedic herbs, It's Pure Henna will leave your hair in fabulous condition.
All henna hair dyes work with your hair's natural colour, so whilst results will vary, the end results will be uniquely yours. For tips on how the different henna shades should work with different hair colours, click 'how will this look'. To get an even better idea, why not order one or two tester pots so you can strand test?
Not right for you? See our full range of gentle hair dyes
It's Pure Organics Henna Hair Dye is a natural product, free from bleaching agents - it can only work with your natural hair colour, and will not lighten. It is ideal for covering greys, darkening your hair or adding undertones.
It’s Pure Organics Henna powder is very simple to use – all you need to do is add the powder to warm water in a non-metallic bowl, mix into a paste and apply. Use a tint brush for more accurate application, especially if just applying to roots. Cover your hair with the plastic cap provided and a warm towel.
The amount of time it needs to be left depends on the shade from 30 minutes to 4 hours. Follow the full instructions included in your pack carefully.
It's Pure Organics Henna colours are each made of a mix containing the following organic ingredients:
Cassia Auriculata (Cassia), Indigofera Tinctoria (Indigo), Rheum Palmatum (Rhubarb Root), Lawsonia Inermis (Henna), Emblica Officinalis (Amla), Curcuma Longa (Turmeric), Azhadiracta Indica (Neem), Acacia Concinna (Shikakai)
Exact composition varies by shade - click 'how will it look' beneath the shade of your choice to see the list for that shade.
Yes, we advise patch testing for all henna hair dyes even 100% natural and organic ones like It's Pure Henna, as we can be sensitive or allergic to anything whether it's natural or not.
It’s Pure Organics Henna Powders are simple to use – just add the powder to warm water in a non-metallic bowl, mix into a smooth paste and apply. Using a Tint Brush can help with application, especially if applying to roots only.
Cover your hair with the plastic cap provided and a warm towel and wait for the colour to develop.
The amount of time it needs to be left on varies with each shade from 30mins to 4 hours, so follow the full instructions in your individual pack carefully.
We cannot give you an exact answer as this will always depend on how long or thick you hair is.
If your hair is of average thickness and about shoulder length, you may only need half a full size box of It's Pure henna. For long or very thick hair you may need up to 2 boxes.
If you are applying to your roots only you may get 3 or 4 applications from one box.
Tip: For the most efficient and economical way to apply - when the henna is mixed a non-metallic bowl it can be applied with a hairdressers tint brush, this will help with application and make the mixture go further.
You may be interested in our Hair Colouring Accessories.