First order? Save 10%
Subscribe & Save
It's Pure Organics Henna Hair Dye for natural hair colour

It's Pure Henna Hair Dye

It's Pure Henna is an award-winning range of 100% natural hair colour which is the only hair dye certified as 100% organic by The Soil Association.

It's naturally free from PPD, ammonia and peroxide, so It's Pure Organics hair dye is an excellent choice for those who have experienced an allergic reaction to synthetic hair dyes. Enriched with ayurvedic herbs, It's Pure Henna will leave your hair in fabulous condition.

All henna hair dyes work with your hair's natural colour, so whilst results will vary, the end results will be uniquely yours. For tips on how the different henna shades should work with different hair colours, click 'how will this look'. To get an even better idea, why not order one or two tester pots so you can strand test?

In brief...

  • Free from Ammonia, PPD and Peroxide
  • Vegan, 100% Certified Organic and Cruelty Free
  • Lasts up to 24 washes
  • 30 minute to 4 hour application time

Not right for you? See our full range of gentle hair dyes

Colour Chart

It's Pure Organics Henna Hair Dye is a natural product, free from bleaching agents - it can only work with your natural hair colour, and will not lighten. It is ideal for covering greys, darkening your hair or adding undertones.

Strawberry Blonde Its Pure Organics Henna Hair Dye
Strawberry Blonde Henna
$14.94
How will this look?
Golden Blonde Henna Its Pure Organics hair dye
Golden Blonde Henna
$14.94
How will this look?
Its Pure Organics Auburn Henna Hair Colour
Auburn Henna
$14.94
How will this look?
Red Henna It's Pure Organics Organic Hair Dye
Red Henna
$13.69
How will this look?
It's Pure Organics Chestnut Henna Hair Dye
Chestnut Henna
$14.94
How will this look?
It's Pure Organics Natural Brown Henna Hair Colour
Natural Brown Henna
$14.94
How will this look?
Dark Brown Henna Its Pure Organics Organic Hair Colour
Dark Brown Henna
$14.94
How will this look?
Very Dark Brown It's Pure Organics Henna Hair Dye
Very Dark Brown Henna
$14.94
How will this look?
Indigo Black It's Pure Organic Organic Hair Dye
Indigo Black
$13.69
How will this look?
It's Pure Organics Hair Dye Tester Samples
It's Pure Testers
$1.88
Pick Colours
Eco Friendly Straw Tint Brush - Gentle Hair Dye
Eco Tint Brush (Straw)
$3.69
Black Long Tail Tint Brush - Gentle Hair Dye
Long Tail Tint Brush (Black)
$2.81
Straw eco friendly reusable tint bowl - Gentle Hair Dye
Eco Tint Bowl (Straw)
$6.19
Black Tint Bowl - Gentle Hair Dye
Tint Bowl (Black)
$4.06

In more detail...

It’s Pure Organics Henna powder is very simple to use – all you need to do is add the powder to warm water in a non-metallic bowl, mix into a paste and apply. Use a tint brush for more accurate application, especially if just applying to roots. Cover your hair with the plastic cap provided and a warm towel.

The amount of time it needs to be left depends on the shade from 30 minutes to 4 hours. Follow the full instructions included in your pack carefully.

We also stock the Logona Mineral Clay Pre-Treatment and Logona Colour Fix After Treatment for those wanting to extend the longevity of their henna hair colour.

Questions & Answers

What ingredients are in It's Pure Henna?

It's Pure Organics Henna colours are each made of a mix containing the following organic ingredients:

Cassia Auriculata (Cassia), Indigofera Tinctoria (Indigo), Rheum Palmatum (Rhubarb Root), Lawsonia Inermis (Henna), Emblica Officinalis (Amla), Curcuma Longa (Turmeric), Azhadiracta Indica (Neem), Acacia Concinna (Shikakai)

Exact composition varies by shade - click 'how will it look' beneath the shade of your choice to see the list for that shade.

Do I need to do a patch test for natural Henna?

Yes, we advise patch testing for all henna hair dyes even 100% natural and organic ones like It's Pure Henna, as we can be sensitive or allergic to anything whether it's natural or not.

How do I do a patch test with Henna?
  • Take a pinch of It's Pure henna powder from the packet and mix it with a drop of warm water on a saucer. Reseal the pack immediately. Do not allow the remaining henna powder to get wet.
  • Wash a small area of skin inside your elbow and dry gently but thoroughly. Apply the henna mixture to the area with a cotton bud and allow to dry. Do not wash off for AT LEAST 48 hours (Please be aware that in some cases the skin sensitivity/allergy test can take longer to react – up to a week for some people).
  • If during this period you experience any irritation, redness, swelling or burning, wash off immediately. It is likely you are allergic to an ingredient in this product and should not use it.
How do I apply It's Pure Henna?

It’s Pure Organics Henna Powders are simple to use – just add the powder to warm water in a non-metallic bowl, mix into a smooth paste and apply. Using a Tint Brush can help with application, especially if applying to roots only.

Cover your hair with the plastic cap provided and a warm towel and wait for the colour to develop.

The amount of time it needs to be left on varies with each shade from 30mins to 4 hours, so follow the full instructions in your individual pack carefully.

To significantly extend the longevity of It's Pure Henna colour we recommend Logona's Mineral Clay Pre-Treatment and Colour Fix After Treatment

How many boxes of Henna will I need?

We cannot give you an exact answer as this will always depend on how long or thick you hair is.

If your hair is of average thickness and about shoulder length, you may only need half a full size box of It's Pure henna. For long or very thick hair you may need up to 2 boxes.

If you are applying to your roots only you may get 3 or 4 applications from one box.

Tip: For the most efficient and economical way to apply - when the henna is mixed a non-metallic bowl it can be applied with a hairdressers tint brush, this will help with application and make the mixture go further.

You may be interested in our Hair Colouring Accessories.

Cruelty
Free
Gentle
Formulas
Suitable
for Vegans
Friendly
Support
Recyclable
Packaging
Speedy
Delivery