Panthenol, also known as provitamin B-5, is an organically occurring substance found in a wide range of natural sources. It is a humectant, which means it helps draw in and retain moisture in the hair. This helps prevent breakage from brushing, styling and everyday life.
Panthenol is so good at bonding to hair that it leaves hair looking fuller and feeling softer.
But why is it in our Curl Enhancing Shampoo?
For curly hair, the volume Panthenol provides helps to create smoother, more consistent curls, resulting in easier styling. Its protective properties help to reduce frizz and split ends, again making styling and care simpler for curly and wavy hair.
Any other Provitamin B-5 benefits?
It's not just the hair that benefits - your scalp will also rejoice at the added moisturising protection of our Curl Enhancing Shampoo. What's more, if you ever suffer from an irritated scalp, provitamin B-5 is anti-inflammatory, meaning a double dose of benefits for your skin.
Aqua, Monoethanolamine Lauryl Sulphate, Cocamide DEA (from Coconut oil), Panthenol (pro vitamin B5), Vegetable Glycerin, Parfum, Benzyl Alcohol, Dehydroacetic Acid, Citric Acid, CI15510