For those with allergies, or anyone who simply wants to change their hair colour whilst being kind to their skin and scalp, the Its Pure organic henna hair colour is now in stock. So, we wanted to tell you more about it, including the benefits and how to use it.
Certified by the The Soil Association, the It's Pure award-winning henna hair dye is 100% organic, using Ayurvedic herbs to help condition hair as well as add volume and shine. It’s free from PPD (Paraphenylenediamine - a chemical usually used in permanent hair dyes), ammonia and peroxide.
Henna is generally not given the credit it deserves as a beauty product, possibly because there was a period in the mid ‘90s where every teenager in town decided to use it for summer hair and temporary tattoos. Far from being relegated to a box marked ‘Brit Pop and combats’ however, it is an unsung hero of natural hair care that definitely deserves credit.
Made from the Lawsonia inermis plant, henna has roots (literally) in the Middle East and Asia. Its Pure henna is grown on a fair for life certified farm in India, then the dye is blended in the UK.
The great benefit of henna is that it’s incredibly gentle. Where permanent dyes tend to be harsh on hair and scalp, henna has been used for centuries and is known, not only for its colour, but for nourishing the hair and helping to restore the pH balance of the scalp as well.
Being natural doesn’t mean it’s impossible to have a reaction to a product, so you should always do a patch test. However, the limited ingredients and their organic nature means that the chances of a reaction to henna hair dye is minimal and you’re far less likely to develop a cumulative reaction over time. As a result, the dyes are great for anyone with sensitive skin, those who have damaged their hair through heat and chemical use and anyone who simply wants to dye their hair whilst nurturing it as well.
We have also found that clients who are dyeing their hair once it’s grown back following cancer treatment benefit from the gentle product. However, please be mindful that if you are undergoing any medical treatment you should always speak to a doctor before using this or any cosmetic products.
When our very own team member, Emma, used Its Pure henna hair colour following bleach damage, she said:
“When I get stressed my skin flares up and I get psoriasis on my neck and back of head. After a somewhat ill-fated incident with bleach earlier this year, I decided to switch to natural skin and hair care, as well as bringing other holistic wellbeing practices like meditation into my life. Since then, my skin hasn’t flared up and my hair is shiny and recovering well.”
We wanted to give you a practical insight into applying henna hair dye and what to expect from the process, so Emma explained what she did following her first application.
Make sure you have enough time to apply henna to your hair properly for best results.